Famous entrepreneurs from Yantai visit the Changyu Liquor Culture Museum to exchange ideas and experience the spirit of Zhang Bishi's industrial revitalization

In October of the golden autumn, on the occasion of the 130th anniversary of its establishment, Chang Yu invited outstanding entrepreneurs from various industries to visit the newly upgraded Chang Yu Wine Culture Museum to experience the deep patriotism of its founder, Mr. Zhang Bishi.

Industry representatives from well-known enterprises, research institutes, and media in Yantai first walked into the 1892 Red Wine Museum to visit the building built during the founding of Changyu.

Patriotism is a glorious tradition of outstanding entrepreneurs in our country.

At the newly renovated and upgraded Changyu Wine Culture Museum, guests can learn about Changyu's dream of industrial prosperity, the spirit of daring to be the first, and the heritage and confidence of calmly facing the world after three centuries of extraordinary journey since its establishment in 1892, through precious historical materials and new digital multimedia exhibitions.

▲Chang Yu Chairman Zhou Hongjiang (first from left) accompanied guests to visit the Chang Yu Wine Culture Museum

During the visit, the guests intuitively experienced the legendary story of Chang Yu over the past 130 years, from learning to catching up to running parallel and leading, from 0 to 1, from 1 to 100.

▲Sun Jian, General Manager of Changyu Corporation (first from left), accompanied guests to visit the Changyu Liquor Culture Museum

"Changyu is a business card of Yantai," said Sun Chunmeng, Chairman of Shandong Jiahua Shengyu Investment. When guests leave Yantai, the most precious gift given is usually Changyu's wine.

Xie Yuxi, President of the Yantai Financial Industry Association, also expressed agreement, saying, "Chang Yu has made great contributions to the development of Chinese wine, and I have felt the vastness and profoundness of Chang Yu's culture and wine culture in the museum."

The Chang Yu Wine Culture Museum is using modern exhibition technology of "intelligent interaction+digitization" to revitalize and upgrade, injecting new vitality into China's first world-class wine museum. Through sound, light, and electronic intelligent digital technology, it provides rich immersive experiences, allowing visitors to deeply experience the patriotic legend of its founder, Mr. Zhang Bishi.

In 1892, patriotic overseas Chinese Mr. Zhang Bishi, with the grand dream of industrial prosperity, founded China's first grape wine making enterprise - Changyu Brewing Company in Yantai.

▲Established in 1892, Changyu Company

At its inception, Changyu faced several "zeros": no wine grapes, no winemakers, no brewing equipment, no supporting industries, no oak barrels and wine cellars. After many twists and turns and hardships, in 1899, Chang Yu brewed China's first bottle of wine; In 1914, Chang Yu brewed China's first bottle of brandy.

"The birth of Changyu wine was born for the Chinese people," commented Qu Jiguang, Chairman of Yantai Beer.

After 130 years of development, Changyu has established 14 wineries worldwide, with 250000 acres of vineyards. Its products are sold to more than 70 countries worldwide, making it one of the deepest and widest wine companies in the world. Changyu ranks fourth in scale and second in brand value globally. In the Chinese wine market, Changyu has consistently ranked first in the industry in terms of market share, production and sales volume, and profitability for over 20 years.

▲Wine City Emblem Commemorative Medal. In 1987, Robert Dinglot, Chairman of OIV (International Organization of Grapes and Wines), awarded Yantai the honorary title of "International Wine City". Yantai is also the only "International Wine City" in Asia to date

Having tasted the world, I love China even more. Changyu's strategic high-end brand, Longyu Wine, has sold well in 45 countries on 5 continents worldwide and has won over 100 world awards. It has become a frequent customer of top restaurants and high-end channels around the world, such as Michelin restaurants, giving the brand confidence to establish itself in China and go global.

Li Anning, General Manager of Guotai Junan Yantai Company, believes that "Changyu is one of the earliest enterprises in Yantai to enter the capital market and has always had a good reputation and performance. As a leading enterprise in the wine industry, Changyu has great investment value in the long run."

"We are more closely connected to the world through the wine of Changyu," sighed Lin Peiming, an entrepreneur from Yantai. "Changyu is not only from Yantai and China, but also from the world in the future."

▲Changyu Centennial Wine Cellar

Zhao Fangyan, Chairman of Airui Optoelectronics, agrees with Chang Yu's achievements: "With a history of 130 years, Chang Yu has provided high-quality wine and brandy to the world, which is also our pride in Yantai. We are proud of Chang Yu."

▲Changyu World Famous Winery Exhibition and Sales Area

Shen Binghua, the former vice president of Yantai Mountain Hospital, said: "Changyu has a history of 130 years, while our Yantai Mountain Hospital has a history of more than 160 years. As a neighbor separated by the road, Yantai Mountain Hospital and Changyu Company went together, spanning a hundred years, and had a lot of exchanges with each other."

Since the launch of the Changyu Centennial Celebration in 1992, the Changyu Wine Culture Museum has undergone four iterations and upgrades. The newly renovated and upgraded Changyu Wine Culture Museum aims to create an immersive exhibition experience with sound, light, and electronic intelligent digital technology, becoming a cultural landmark for tourists to learn about and experience wine. It also comprehensively showcases Changyu's determination to tell the story of Chinese wine well.

Regarding this, Guo Xinzhang, the General Manager of Yantai Beer, has high hopes: "By upgrading and transforming with modern technology, we have further demonstrated the cultural connotation of Changyu. This city not only has the city, Chaoyang Street, historical blocks and buildings, but more importantly, our national industry. I believe that national industry is the lifeblood and blood of our Yantai city, and we need to expand and strengthen this industry, pass on culture, and promote (Yantai's good liquor)." This business card should be polished and polished.