"Magical Coach" Milu visits the Changyu Wine Culture Museum and likes Changyu wine for "breaking out of Asia and going global"

2022-11-20

Recently, Bola Milutinovic, an old friend of Chinese fans and former head coach of the Chinese men's football team, visited the Changyu Wine Culture Museum.

 

As the only coach to lead the Chinese men's football team to the World Cup so far, Milu couldn't help but praise Changyu Wine for "breaking out of Asia and going global" here.

Milu was wearing a new style Zhongshan suit, and when he learned at the "Quality Li Quan" exhibition that Mr. Sun Yat sen, who had the inscription, was the designer of the Zhongshan suit, he laughed happily in surprise.

▲In 1912, when Dr. Sun Yat sen visited Changyu, he gladly inscribed "Tasting Liquan" in his own handwriting. This is the only calligraphy that Mr. Sun Yat sen left for Chinese enterprises in his life. Now, it is a national first-class cultural relic and has been listed in the precious cultural relics archives of the National Cutural Heritage Administration. "Li Quan" comes from the "Book of Rites", which states that "sweet dew falls from heaven and Li Quan comes from the earth". "Quality" is a double affirmation of the quality of Chang Yu and the character of Zhang Bishi

Walking into the century old Changyu wine cellar, Milu was amazed by the three huge oak barrels in the arch of the first cellar.

When Milu found out that each oak barrel can store 15000 liters of wine, and if a person starts drinking at the age of 20 and drinks one pound a day, they have to drink until the age of 102 to finish the wine in each barrel, he happily said, "Where is the wine? I want to have a glass.".

▲Changyu World Famous Winery Exhibition and Sales Area

▲Sun Jian, General Manager of Changyu Group (right), presented Milu (left) with the National Red Dragon Edict Medal certificate

▲Sun Jian, General Manager of Changyu Group (right), presented Longyu Personalized Customized Wine to Milu (left)

▲Milu (left) and Sun Jian (right) at the Clayton Wine Theme Restaurant under Chang Yu's umbrella

As the only "magical coach" in the history of world football to lead different national teams to the round of 16 of the World Cup for four consecutive terms, Milu is particularly interested in championships and gold medals.

When he heard that Chang Yu's multiple products were also "world champions", Milu happily signed on multiple "champion wines".

▲Milu is the signature of Long Yu, who has won over 100 major awards in international authoritative wine competitions and is known as the "most outstanding wine in China"

▲Milu signs for "Global XO Blind Taste Champion" Cognac

▲Milu signs for "Global Wine Bestseller Blind Taste Champion" Cheung Yu Cabernet Sauvignon (90th Anniversary Commemorative Wine)

Chang Yu also presented a "gold medal" to Milu, who loves victory and championship. This is a tourism souvenir developed based on the gold medal won by Chang Yu's Cabernet Sauvignon at the 25th Brussels World Quality Product Selection in 1987. It contains chocolate custom-made by Chang Yu.

▲In 1987, Changyu Cabernet Sauvignon won the gold medal at the 25th Brussels World Quality Product Selection Conference. This is the first time since the reform and opening up that Chinese wine has won an international gold medal

Football, of course, is Milu's favorite. When he saw Chang Yu's Duke of Io Winery in Spain as the official wine partner of the Spanish Football League One, he became even more interested and signed almost every wine product of Duke of Io Winery.

When Sun Jian, the general manager of Changyu Co., Ltd., retrieved a picture of the scene where Duke of Io Winery signed a contract with La Liga from his phone album and showed it to Milu, Milu joked, "There's one person missing from the scene, that's me. Unfortunately, I missed this moment!"

Later, Milu picked up his wine glass and tasted the Duke of Io's fine wine with General Manager Sun Jian, praising the Changyu wine for "breaking out of Asia and going global".