List of Board Members of Changyu Wine Culture Museum

Name

Hong Yuyan

Gender

Female

Date of Birth

197508

Nation

Han

Native place

Weihai City, Shandong Province

Political outlook

Member of the Communist Party of China

Dducation

Postgraduate

Academic degree

Master

Date

1995

Work unit and position/title

Manager and Senior Economist of Yantai Changyu International Wine City Window Co., Ltd., concurrently serving as Deputy General Manager of Yantai Changyu Cultural Tourism Development Co., Ltd

Engaged in/Responsible for Business Work

Enterprise management, development and marketing of Changyu tourism system products

ID

370602197508061340

Job resume

Since joining Changyu Company in 1995, he has held positions such as Deputy Secretary of the Youth League Committee of the Group Company, Deputy Director of Changyu Wine Culture Museum, Deputy Secretary of the Party Branch of Yantai Changyu Winery (Window of Wine City), Deputy Manager of Changyu Tourism Co., Ltd., and Deputy Manager of Changyu Castel Winery Co., Ltd.

When, where, and what kind of rewards were received

2013 (2 Gold Awards and Excellent Awards in Shandong Province Tourism Product Innovation Design Competition), 2014 (Shandong Province "Worker Pioneer", Pentawards 2014 Silver Award, China Spring Festival Tourism Product Expo Gold Award and Excellent Award), 2015 (Shandong Province Tourism Product Research and Development Base, 100 Most Wanted Special Tourism Products to Buy in Shandong, China Special Tourism Product Gold Award), 2016 (Shandong Province Tourism Product Innovation Design Competition Silver Award, Shandong Province Tourism Service Brand, Shandong Province Integrity Tourism Demonstration Unit, Yantai City Health Attractions, Yantai Development Zone "Worker Pioneer", Yantai City May Fourth Red Flag Group (General) Branch, Yantai City Youth Civilization Number) 2017 (National Worker Pioneer, China National Industrial Tourism Demonstration Base), 2018 (Shandong Province Service Brand, Yantai Youth Civilization), 2019 (Yantai May Fourth Red Flag Youth League (General) Branch, Yantai Female Employee Achievement and Career Model Post, Yantai Female Employee Achievement and Career Model Post)

Intended Title

Exemplary individual Driven by Innovation in Yantai

Category

Leading enterprise category

Main achievements

1、 In terms of tourism product research and development. With culture as the soul and industry as the foundation, we have created the Changyu Youli brand. During our ten-year tenure at the Window of Changyu Liquor City, we have led the development of over 100 tourism products in seven major series. We have won 64 awards in international, national, and provincial tourism product innovation design competitions, including 2 international awards and 4 national gold awards. And he was once invited by the Shandong Provincial Tourism Bureau to give a special lecture to the person in charge of tourist attractions throughout the province, receiving unanimous praise from provincial leaders and experts.
2、 In terms of tourism team construction. We have been committed to building three professional elite teams, including grape princess tour guides, wine consultants, and sommeliers, providing talent support for the sustained, stable, and healthy development of the enterprise. The three teams have infected every tourist with their excellent skills, enthusiastic attitude, thoughtful service, and good image, promoting the rich historical and cultural heritage of Changyu, showcasing the elegant charm of the "wine city Yantai", as well as the rich world wine culture and hospitable image of Shandong. They have highlighted the leading role of Changyu as the chairman unit of the Shandong Industrial Tourism Alliance. The Window of the Wine City was awarded honors such as "National Worker Pioneer" in May 2017.
3、 In terms of tourism activity marketing. Hosted, planned, and participated in "experiential" wine themed tourism activities such as wine carnival, style picking festival, grape princess show, wine study, and estate wine party, fully leveraging the role of the "urban theme park" as a reception hall, enhancing the image of Changyu's mother brand, cultivating loyal consumers, and achieving economic and social benefits, The Window of the Wine City has achieved continuous growth in fund recovery and profit indicators for ten consecutive years, ranking among the top in the industry. In 2017, it was honored and selected as the "China National Industrial Tourism Demonstration Base", ranking first on the top ten list. Simultaneously participating in the construction of Changyu Wine Town, currently Changyu Wine Industrial Tourism is in a leading position in the industry both domestically and internationally, achieving the strategic goal of innovation driven development in Changyu Industrial Tourism.

Name

Lv Minjie

Gender

Female

Date of Birth

1981.12

Nation

Han

Native place

Yantai, Shandong

Political outlook

Member of the Communist Party of China

Education

undergraduate course

academic degree

bachelor

Date

2003

Work unit and position/title

Deputy Manager and Intermediate Economist of Yantai Changyu Wine Culture Museum Co., Ltd

Engaged in/Responsible for Business Work

Changyu Museum Reception Service

ID

370602198112080443

Job resume

After graduating in October 2003, I was assigned to the tour guide reception department of the Changyu Liquor Culture Museum, where I worked as a Chinese and English tour guide. In 2004, he was promoted to the position of Business Director of the Tour Guide Department and Front Desk Duty Director, mainly assisting the department manager in managing the department's basic management work, various levels of explanation and reception, conference services, and other management work. In 2011, he was appointed as the Deputy Manager of the Tour Guide Department through competition. In 2013, appointed as the manager of the tour guide department. Appointed as the Deputy Manager of Yantai Changyu Wine Culture Museum Co., Ltd. in 2016.

When and where to receive it
What kind of reward will be given

Twice named "Shandong Province Fine Service Star" in 2004 and 2006
He was awarded the title of "Excellent Tour Guide of Yantai City" in 2005 and joined the CPC with honor in 2006. In 2012, he led the department's interpreters to participate in the Changyu Group and Yantai Tour Guide Competition and achieved impressive results. Among them, two employees won the title of "Civilized Tour Guide of Yantai City", 17 employees won the title of "Friendly Tour Guide of Yantai City", and the Tour Guide Department won the title of "Friendly Tour Guide Team of Yantai City".

Main achievements

I am upright and honest in my duties. We have a firm political position, adhere to the Four Cardinal Principles, support the leadership of the CPC, actively participate in various political studies organized by the unit, strive to improve our ideological and political awareness, and strictly abide by the rules and regulations of the unit.
In my job, I always correctly grasp the requirements of the times, scientifically judge the situation, forge ahead, and innovate. I think about problems from a global, forward-looking, and strategic perspective, and grasp the direction. We have always adhered to the work goal of empowering the brand, enhancing the tourist experience, creating a wine lifestyle aesthetic, and improving comprehensive income generation and profitability. Always adhere to the principles of "collective leadership, democratic centralism, individual consultation, and conference decision-making", concentrate wisdom and collective efforts. Since September 2016, I have been in charge of multiple business sectors such as market, service, art center, and security. Every year, I not only meet operational targets with high quality and quantity, but also achieve stable income growth for team members.
When dealing with work, one should be serious and take on heavy responsibilities, pay attention to work effectiveness, and achieve outstanding results. Be able to focus on the key points of work, unite and cooperate, and not care about personal gains and losses. Despite being busy with work, I still took advantage of my spare time to obtain the National Level III Wine Taster, ACIC International Registered Senior Etiquette Master, and Psychological Counselor certification, and became the 67th disciple of Chinese etiquette scholar Mr. Fan Zhi. Physical and behavioral training is actively provided to staff in the museum, helping colleagues realize their work and life values. In the department in charge, more than ten national level wine tasters have been trained by the Communist Party of China, and several colleagues have won excellent results such as first and second prizes in the city level tour guide competition.

Mame

Shang Qing

Gender

Male

Birth years

198004

Nation

Han

Native place

Yantai City, Shandong Province

Political outlook

中共党员

Education

Degree

Academic degree

Bachelor

Date

2002年

Work unit and position/title

Permanent Deputy General Manager of Changyu Tourism Business Unit
Senior Accountant

Job resume

I joined Changyu Company in 2002 and have held various positions including Chief Financial Officer of Changyu Sales Company Qingdao Branch, Assistant Director of Market Audit Department of the joint-stock company, Assistant Director of Audit Department of the group company, and Chief Financial Officer of Changyu Cultural Tourism Company. I am currently serving as the Permanent Deputy General Manager of Yantai Changyu Tourism Business Unit, responsible for finance, human resources, assessment and evaluation, product research and development, and comprehensive office work. At the same time, I assist the General Manager of the Business Unit in handling the daily management work of the Business Unit. Social part-time job responsible for the company's tourism business, Vice President of the Tourism Equipment and Commodity Branch of the National Tourism Industry Association.

When, where, and what kind of rewards were received

（1） Personal Honors:
"Excellent Brand Worker" of Shandong Provincial Brand Building Promotion Association
2. "Shandong Provincial Cultural and Tourism Youth Industry Talents" by the Shandong Provincial Department of Culture and Tourism
3. "Yantai High end Accounting Talents" by Yantai Municipal Finance Bureau
（2） Honors awarded for project management:
1. In 2021, the "Changyu Smart Tourism Information System" developed under the leadership won the "Shandong Boutique Tourism Smart Scenic Area Innovation Award"
2. Led the research and development of tourism products that have repeatedly won provincial and national awards:
In the second Shandong Provincial Cultural and Tourism Commodity Innovation Design Competition in 2020, the Jiuxing Manor Master's collection series products won the Excellent Award;
In the 2020 China Special Tourism Products Competition, C Coffee's two and a half brandy won a gold medal;
In the 2023 China Special Tourism Commodity Competition, the four pack gift box of C Coffee Misty Manor wine won the gold medal;
In the 2023 China Special Tourism Commodity Competition, Ke Ya Brandy Barrel XO (Pinzhong Liquan) won a bronze award;
In the 2023 China Special Tourism Commodity Competition, the Jiuxing Manor Master's Collection Wine Double Pack Gift Box was nominated for the award.

Intended Title

category

Main achievements

1. Innovate operational development models and create distinctive tourism products and projects
In 2021, the high-end wine themed restaurant "Clayton Hotel" located in Chaoyang Street, a red wine themed street in Yantai City, which integrates the functions of "lighthouse level wine and food tasting center+global selection of Chang Yu xin's retail flagship store", officially opened for business. Its business focus is on professional food and wine pairing and the display and sales of the Chang Yu brand, mainly from member benefits, tasting circle, appointment system management, service standardization, etc Private customization and other conveniences highlight the positioning and sense of luxury of tourists, with an estimated revenue of 4 million yuan this year.
Learn from the experience of cultural and creative industries both domestically and internationally, participate in the design of the highlights of the Changyu International Wine City project, and enhance the market competitiveness of industrial tourism projects. In 2021, Changyu International Wine City began to open to the public, receiving 20000 tourists annually.
Participated in the upgrading and renovation project of the Changyu Wine Culture Museum , fully responsible for the financial and auditing work of the project. The total investment of the project is over 75 million yuan, which is a key investment project in Yantai City in 2022. It is a rare large investment by private cultural and tourism enterprises during the epidemic period. The project was completed in September 2022, using advanced sound and optical technology combined with Zhangyu's profound history and culture, Building the Changyu Wine Culture Museum into the only smart 4.0 scenic spot for domestic wine, it has been widely praised by various sectors of society since its opening. In 23 years, its tourism revenue has exceeded the level of the same period in 2019.
2. Develop information systems to create smart scenic spots
Led the development of the Changyu Smart Tourism Information System, with a focus on serving tourists, promoting brands, and promoting highlight projects in scenic areas, and improving internal control management. Utilizing the financial professional background of senior accountants, through five levels of tourism management, tourism experience, tourism services, tourism catering, and tourism marketing, the system achieves ticket purchase, tour guide, member management, product purchase, sales, inventory management, and catering cost management, Integrated management of financial accounting and other management benefits.
The newly developed information system has been fully launched in 12 units of the company's tourism system and has won the "2021 Shandong Boutique Tourism Smart Scenic Area Innovation Award". At present, the system has received good feedback on daily use and is gradually building a complete Changyu Tourism Database, providing strong support for the future development of tourism business.
3. Pay attention to the research and development of tourism characteristic products, strengthen the development of cultural and creative products, and promote the improvement of quality and efficiency in the tourism industry.
For tourism consumers, products with distinctive cultural attributes are not only carriers of tourist memories, but also local cultural characteristics and heritage. For tourist attractions, high-quality cultural and creative products can not only break away from a single ticket economy model, improve the experience and participation of tourists, but also form secondary marketing and promotion of tourism through the dissemination of cultural and creative products, improve the visibility of the scenic area, and promote the growth of tourist numbers.
Starting from being responsible for product development, I have conducted multiple reviews of the existing tourism self owned product system and supplemented the research and development of products that are missing in various price ranges. In addition, according to the market demand, customized product development can be carried out for major customers according to their needs.
In recent years, the products developed by me have repeatedly won provincial and national awards. Specifically

Name

Hu Junqiao

Gender

Female

Date of Birth

19840418

Nation

Han

Native place

Yantai, Shandong

Political outlook

the masses

Education

undergraduate course

Academic degree

Bachelor

Date

2006

Work unit and position/title

Business Director and Intermediate Economist of the Tourism Business Department of Yantai Changyu Wine Culture Museum

Engaged in/Responsible for Business Work

Tourism reception and marketing

ID

370602198404180227

Job resume

I joined Changyu Company in 2006 as a bilingual interpreter in both Chinese and English. In 2013, served as the Business Director of the Tourism Business Department, engaged in tourism reception and marketing work. I am currently a national third level wine taster and intermediate level economist.

When, where, and what kind of rewards were received

Won the honors of 2013 Shandong Hospitality Tour Guide, 2016 "Haisi Road" National Tour Guide Competition English Group Third Prize, Changyu exemplary individual, etc.

Intended Title

Category

Leading enterprise category

Name

Wang Dan

Gender

female

Date of Birth

19870406

Nation

Han

Native place

Yantai, Shandong

Political outlook

The masses

Education

undergraduate course

Academic degree

Bachelor

Date

2011

Work unit and position/title

Interpreter at the Tourism Business Department of Yantai Changyu Wine Culture Museum

Engaged in/Responsible for Business Work

Tourism reception

ID

370602198704064324

Job resume

In 2011, I joined Changyu Company as a lecturer and training worker, and grew into a gold medal lecturer.

When, where, and what kind of rewards were received

Has won the third prize in the first Changyu Company Tour Guide Competition in 2102;
In 2013, I participated in the training of tour guides for scenic spots in Shandong Province and obtained a certificate of qualification;
In 2014, participated in the Shandong Province "Let Cultural Relics Come to Life" Tour Guide Competition and won the Excellent Award;
First prize in the 2015 Changyu Company Wine Tasting Competition;
In 2015, he participated in the Yantai City Tour Guide Competition and was awarded the titles of "Outstanding Tour Guide of Yantai City" and "Civilized Tour Guide of Yantai City".
2017 Changyu exemplary individual
Top 10 science popularization instructors in Yantai in 2021.

Intended Title

Category

Leading enterprise category