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Chang Yu Wine Culture Museum has been recognized as one of the "Top 10 Innovative Cases of Cultural and Tourism Integration Venues for 2024"

2024-04-23
Recently, the China Tourism Research Institute has released the "2024 China Urban Cultural and Tourism Brand Development Report" and the 2024 Urban Cultural and Tourism Brand Innovation Series of Cases. The selected case from the Changyu Wine Culture Museum, "Through 4.0 intelligent upgrading and transformation, the Changyu Wine Culture Museum will be transformed into a full chain experiential theater", has been recognized as one of the "Top 10 Innovative Cases of Cultural and Tourism Integration in 2024" by the China Tourism Research Institute.
The Chang Yu Wine Cultural Museum upholds the principle of "cultivating tourism through culture, highlighting culture through tourism, and advancing the deep integration and development of culture and tourism." The museum, with the main narrative line of "journeying through 130 years of enchanting moments," delves into the emotional needs of visitors along the itinerary, featuring interactive experiences such as wine-themed floats, a time post office, the birthplace of the first barrel of brandy in 1914, a blend of Cabernet Sauvignon, and a Brussels Gold Award. The tour guide provides immersive explanations by re-enacting historical scenes. Additionally, tasting stations are set up throughout the route according to seasonal preferences and tourist identity, offering special services like welcome drinks, cocktails, and red wine robe dressing, adding a vibrant touch to visitors' experiences. The museum's wine-themed cultural and creative products embody cutting-edge concepts, elevating the cultural brand value while becoming the top choice for urban gifts for tourists.
In the future, the Chang Yu Wine Cultural Museum will expedite the creation of a cultural and tourism integration ecosystem, leveraging enterprise resources with the city's wine-themed blocks and other resources to enhance the impact of wine culture in bolstering brand strength for enterprises and cities, thereby better benefiting people's quality of life.