Changyu Wine Culture Museum 2022 Work Plan

In 2022, it is the 130th anniversary of Changyu Company and also the year when the museum is about to undergo overall renovation and upgrading. The main focus is on the construction and operation of the new museum, carrying out publicity for the new museum, and improving the professional level of personnel, adhering to integrity and innovation, and keeping up with the times.

1、 Make every effort to ensure the construction and safety of the new building.
Continuously improving and revising museum exhibition documents through multiple consultations; Propose modification suggestions for interactive revenue generating projects based on business needs; Establish a special safety inspector system to supervise construction units to carry out day and night construction.

2、 Actively participate in and carry out outdoor exhibition promotion.
Attend the launch ceremony of the 2022 Huixiang Shandong Consumption Year Yantai Branch and Wine Quality Life Festival; In June, according to the plan, the museum will gather the backbone of the entire museum to carry out time art exhibition explanations, tourist tasting, and food and wine services in Chaoyang Street. Through services, tasting, and interaction, citizens and tourists can immerse themselves in wine culture, transmit the charm of wine, and empower the company's brand promotion.

3、 Carry out transportation, storage, and management of cultural relics and exhibits during the construction period.
Taking this opportunity to deeply explore the stories behind the exhibits, categorize them, and propose standardized requirements for the display and storage environment involved in the construction of the new museum.

4、 Continue to carry out cultural relics recycling work in the face of society and within the company, and enrich cultural relics collections.
At the same time, sort out the types of cultural relics that need to be replicated and ensure safety management during the replication period.

5、 During the renovation period, we will continue to strengthen the service awareness of service personnel, develop a special training plan, and invite experts from all aspects to provide systematic training to the staff.
For high-quality teams, standardize and develop reception processes and standards, utilize the advantages of museum resources, and deeply explore customized tours.

6、 Coordinate with news media and carry out a series of promotional activities for the opening of the new building.
Prepare opening commemorative wine and cultural and creative derivatives.

Changyu Wine Culture Museum
December 25, 2022