Hong Yuyan

Manager and Senior Economist of Yantai Changyu International Wine City Window Co., Ltd., concurrently serving as Deputy General Manager of Yantai Changyu Cultural Tourism Development Co., Ltd.
Since joining Changyu Company in 1995, he has held positions such as Deputy Secretary of the Youth League Committee of the Group Company, Deputy Director of Changyu Wine Culture Museum, Deputy Secretary of the Party Branch of Yantai Changyu Winery (Window of Wine City), Deputy Manager of Changyu Tourism Co., Ltd., and Deputy Manager of Changyu Castel Winery Co., Ltd.
2013 (2 gold awards and excellent awards in the Shandong Provincial Tourism Product Innovation Design Competition), 2014 (Shandong Province "Worker Pioneer", Pentawards 2014 silver award, China Spring Festival Tourism Commodity Expo gold award and excellent award), 2015 (Shandong Province Tourism Product Research and Development Base, Top 100 Most Wanted Special Tourism Products to Buy in Shandong, China Special Tourism Commodity Gold Award) In 2016, one silver award was awarded in the Shandong Tourism Product Innovation Design Competition, as well as the Shandong Tourism Service Brand, Shandong Integrity Tourism Demonstration Unit, Yantai Health Attractions, Yantai Development Zone "Worker Pioneer", Yantai May Fourth Red Flag Group (General) Branch, and Yantai Youth Civilization. In 2017, it was awarded the National Worker Pioneer and China National Industrial Tourism Demonstration Base. In 2018, it was awarded the Shandong Service Brand and Yantai Youth Civilization 2019 (Yantai May Fourth Red Flag Youth League (General) Branch, Yantai Female Worker Achievement and Career Model Post, Yantai Female Worker Achievement and Career Model Post)
Main achievements
1、 In terms of tourism product research and development. With culture as the soul and industry as the foundation, we have created the Changyu Youli brand. During our ten-year tenure at the Window of Changyu Liquor City, we have led the development of over 100 tourism products in seven major series. We have won 64 awards in international, national, and provincial tourism product innovation design competitions, including 2 international awards and 4 national gold awards. And he was once invited by the Shandong Provincial Tourism Bureau to give a special lecture to the person in charge of tourist attractions throughout the province, receiving unanimous praise from provincial leaders and experts.
2、 In terms of tourism team construction. We have been committed to building three professional elite teams, including grape princess tour guides, wine consultants, and sommeliers, providing talent support for the sustained, stable, and healthy development of the enterprise. The three teams have infected every tourist with their excellent skills, enthusiastic attitude, thoughtful service, and good image, promoting the rich historical and cultural heritage of Changyu, showcasing the elegant charm of the "wine city Yantai", as well as the rich world wine culture and hospitable image of Shandong. They have highlighted the leading role of Changyu as the chairman unit of the Shandong Industrial Tourism Alliance. The Window of the Wine City was awarded honors such as "National Worker Pioneer" in May 2017.
3、 In terms of tourism activity marketing. Hosted, planned, and participated in "experiential" wine themed tourism activities such as wine carnival, style picking festival, grape princess show, wine study, and estate wine party, fully leveraging the role of the "urban theme park" as a reception hall, enhancing the image of Changyu's mother brand, cultivating loyal consumers, and achieving economic and social benefits, The Window of the Wine City has achieved continuous growth in fund recovery and profit indicators for ten consecutive years, ranking among the top in the industry. In 2017, it was honored and selected as the "China National Industrial Tourism Demonstration Base", ranking first on the top ten list. Simultaneously participating in the construction of Changyu Wine Town, currently Changyu Wine Industrial Tourism is in a leading position in the industry both domestically and internationally, achieving the strategic goal of innovation driven development in Changyu Industrial Tourism.