Details
Founded by the "China Brewing Society" on January 1, 28th year of the Republic of China (January 1, 1939), "Brewing Magazine" is an early wine publication in modern China. The first issue of "Wine Magazine" was edited by Mr. Xu Wangzhi, the then president of the Bank of China in Yantai and the first general manager of Changyu Company, and published by Shanghai Guoguang Book Company. The book consists of illustrations, treatises, research, surveys, statistics, literature, news, taxation and Appendix 9. It is 76 pages long. In the book, the author named "Ice Wheel" spent 7 pages in the book, divided into 7 parts of the detailed introduction of Changyu wine company, these seven parts are: introduction, the history of Changyu, the situation of grape wine production, a glimpse of the factory, the vineyard, the laboratory, production. This paper introduces 14 varieties of Changyu brandy (Gold Award, Koya, Gold Star High Moon and Red Star High Moon), red wine (rose, Cherry sweet red, sweet red and Cabernet), white wine (white rose, Da Wan Xiang, Riesling and Zuo Tan Jing) and Vermouth dessert wine (2 kinds), and introduces the characteristics and functions of these 14 kinds of wine. One of them is the introduction of Cabernet: "Cabernet color fragrance is absolute, taste slightly sour, in fact, for the daily banquet to quench thirst and stomach good." In addition, Sun Wei, the director of the laboratory of Changyu Company at that time, published three articles, "Distilling and Composition of Distilled Wine", "Category of Wine" and "World Wine Production in 1935". In the article "World Wine Production in 1935", it was mentioned that France was the first in the world wine ranking at that time, Italy was the second, and Algeri was the third. Spain was fourth, Romania, Bessarabia and D 'Alancilvania were fifth, Portugal sixth, Argentina seventh, Russia eighth, Germany ninth and the United States tenth. At the end of the article, about Changyu's description: "Wine is still not very common in China, the only producer of wine is Yantai Changyu Company, the production of 6,600 gallons in 1935, 18,700 gallons in 1936." Zhang Mianxin, agronomist of the Horticultural Department of Changyu Company, also published in the book the History of grape origin and cultivation in various countries, which mentioned: "In the 18th year of Guangxu of the Qing Dynasty, Zhang Bi Shi, a Cantonese, set up a wine-making company in Yantai, and asked its winemaker to bring in as many varieties as possible from France, Italy, Germany and the United States, and try to import trial varieties, and open thousands of acres of vineyards, known as one of the three major vineyards in the world, so that the viticulture in Jiadong area is increasing, and now Changyu wine and brandy are of beautiful quality. It has been able to keep pace with those produced in France and Italy, and more than two-thirds of the total area of our country are suitable for growing grapes, so the future development is not limited..." . In addition to introducing the above related content about Changyu company, the marketing advertising of Changyu has also become a major point of view in the book. Among them, the Fengyi in the form of pictures and pictures published a full page of the company's brandy advertisement: "Changyu brandy - fitness and blood circulation, no one out of its right"; The champagne advertisement has the following description: "The new contribution of the Chinese brewing class of 1939 - Yantai Champagne". Looking through the first issue of "Wine Magazine", we deeply feel that the predecessors of Changyu are looking forward to the Chinese wine industry, the thirst for Chinese brewing technical talents and the verve to compete with foreign wine.
