Details
Research and Development Background: In order to commemorate the first time Chinese wine and brandy won major awards on the international stage, a limited edition commemorative wine gift box was launched based on the awards at the 1915 Panama International Exposition.
Research and development process: Independent research and development. Starting from February 2023, we started upgrading and upgrading the Panama gift box. We had in-depth discussions with advertising companies, considered collisions, and coordinated research and development. After proposing a plan and making multiple modifications, we began the overall upgrade design of the product. It was officially launched for sale on August 12, 2023.
R&D philosophy:
(1) Color: Black Gold
Black represents thickness, represents history, and truly reflects the attributes of the Changyu Museum; Gold represents quality and more vividly refers to the Panama Gold Award, conveying the name and quality of the gold award smoothly both visually and verbally; Black on the ground, golden shimmering, the overall color scheme highlights the historical significance and excellent legendary quality of this museum product.
(2) Screen design concept:
a. Main screen:
1915 font: 1915 is the main visual image of this product.
This is also the main product difference, the main presentation part of the commemorative edition, and the most important carrier for consumers to remember the commemorative significance, major events, and excellent quality of this product.
Therefore, in the design, Western sans serif font, bold font, outline and right angle representation were used to symbolize 1915; The contoured design highlights the commemorative year of 1915 while avoiding the toughness and abruptness of the physical 1915 font. The patterned 1915 is more decorative, enhancing the artistic quality of the packaging and making the product beautiful and friendly; The small golden outline highlights the delicacy and quality of the product.
Arrange italics up and down to enhance the visual symbolization of 1915, with a dynamic slanted cut that attracts attention; The vertical arrangement breaks the horizontal arrangement of numbers, giving people a process of thinking and strengthening the memory of 1915.
b. English: Using nostalgic English handwriting, it seems as if the awardees of the 1915 Panama Expo were writing the gold medal certificate for this product to consumers, enhancing the persuasiveness of the commemorative version of this product.
c. English: Adopting a simple and stable black font, it is atmospheric and introverted, yet fully showcasing quality and style.
(3) Box structure:
Adopting the form of a heaven and earth cover and a slanted left and right opening.
The oblique cut continues the slanted design style of the font. Slant cutting has a dynamic and attention grabbing effect in visual effects, and is a means of film and television transition and time memory; Applied to the opening structure, it also has a refreshing and memorable effect on historical moments; Especially when the box lid is opened, the complete Panama International Exposition medal displayed on the left and right inner lining further reinforces the significance of this historical moment and the commemorative version of the product.
The gift box is lined with a Panama certificate, and four crystal clear award-winning products are perfectly inlaid inside. It instantly showcases the shining moments of the award history in front of consumers, strengthening the medal, the product that received the certificate, and the memorable moment.
(4) Paper bag design:
The overall style of the paper bag continues the pattern and style of the gift box, and the handle is made of faux leather material
