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Who was the first Chinese entrepreneur to appear on the cover of a top foreign magazine? It's him!

2024-02-06

Who was the first Chinese entrepreneur to appear on the cover of a foreign magazine? As early as 1915, Zhang Bishi, the founder of Yantai Changyu Grape Brewery Company, was selected as a cover character for The Journal of American History and appeared on the cover of the second issue (quarterly) of Volume 9 of The Journal of American History.
In the photo, Zhang Bishi is wearing a long robe and a coat, sitting on a chair with a serious and dignified expression.

The background of Zhang Bishi's appearance on the cover of American History Magazine is that on May 3, 1915, a Chinese tour industry group led by Zhang Bishi arrived in San Francisco by boat for a two-month visit and inspection, accompanied by representatives from the US Department of Foreign Affairs, Commerce, Industry, and the National Chamber of Commerce.

Zhang Bishi in the United States
On the noon of May 26th, the Chinese tour industry group led by Zhang Bishi was received by then US President Wilson at the White House. In the afternoon of that day, US Secretary of State Brian and his wife held a garden tour for the China Travel to the United States Industrial Group at their official residence.

On May 26, 1915, US Secretary of State Brian (fourth from left in the front row) and Zhang Bishi (third from left in the front row) took a group photo with the Chinese Tour to the United States Industrial Group to commemorate the occasion
The American History Journal was founded by the National Historical Society of America, with its editorial office located on 42nd Street in New York. Although it is a history magazine, it also focuses on "the history that is happening". Therefore, the main content of the second issue of the ninth volume of the American History Magazine in 1915 was reports related to the industrial group's visit to the United States, such as "The Chinese Tour to the United States Industrial Group Comes", "China's Morgan" Talks about Sino Japanese Relations ", and" The Chinese Tour to the United States Industrial Group in Washington ".
Among them, "China's Morgan" on Sino Japanese Relations is an exclusive interview with Zhang Bishi. Zhang Bishi is known as the "Morgan of China", possibly because he is the "richest man in China".
In 1915, when the Chinese tour industry group visited the United States, the United States held the Panama Pacific International Exposition (San Francisco Expo) to celebrate the opening of the Panama Canal.

In 1915, the four products that Zhang Yu won the gold medal at the 14th World Expo, from left to right, were: "Cognac", "Vermouth", "Red Rose Wine", and "Riesling White Wine".

Four wines from Changyu won the "Panama Expo Gold Award"
At this expo, Yantai Changyu Grape Brewery Company won the first-class medal for its Cognac, Red Rose Red Wine, Riesling White Wine, and Qiongyao Juice Vermicelli. The good news came, and Zhang Bishi was very excited. He said excitedly, "Tang people are amazing. As long as they work hard and catch up, their products can become world famous brands."