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Long Yu: Appreciate the World and Love China More

2024-02-07

Longyu Chateau

Chinese wineries sold in 50 countries around the world

Longyu Chateau is located in Yinchuan High-tech Industrial Development Zone, and opened in 2012, is a collection of grape planting, high-grade wine production, wine culture display, wine tasting, conference reception and tourism in one of the high-end comprehensive manor.

 

About planting

"5600 acres"

The eastern foot of Helan Mountain in Ningxia is recognized by the industry as one of the golden areas for growing wine grapes and producing high-end wines.

Since 2006, Longyu has adopted the "reverse verification method" - the grapes grown from each plot are fermented separately in small tanks, and only plots that can "grow good wine" for several consecutive years can be included in the exclusive base of the winery.

In the past 16 years, Longyu has tried almost the entire production area of the eastern foot of Helan Mountain, and accurately selected 25 A-grade grape growing areas from the 82,400 mu base, with A total of 5,600 mu, as the exclusive vineyard of the winery. The terroir gives the wine its soul, and the grapes are its honest transmitters.

“400 kg”

Raw materials determine the quality of the wine, in order to achieve the leap from quality to excellence, the Longyu Chateau planting team through more than 10 years of research and trial planting, set strict rules - the fruit of each vineyard grape is limited to 10 strings, and the grape yield is strictly controlled under 400 kg per mu, and all organic planting is implemented.

This standard is much stricter than the average of the region, although it will greatly reduce the grape harvest, but it will allow the winery to get more concentrated and higher quality wine ingredients.

“Gold 20 cm”

After more than 10 years of research on the micro-climate of the vineyard, Longyu's planter team created the "inclined horizontal dragon stem" planting rack type - the tilt Angle of the vine trunk and the ground is controlled within 45°, and the "20 cm golden rule" is followed, that is, the grape fruit is only between 60 cm and 80 cm above the ground. All other parts should be discarded.

This allows each grape to grow under the same ventilation, light and heat conditions, ensuring uniform ripeness and full grain.

About brewing

"52% elimination rate"

How many grapes will be turned into wine when the yield per acre is so severe?

The answer is 52%! Before and after harvesting, the grapes must go through "three rounds of tests" : field primary selection, hand-tassel selection and optical grain selection. The first selection takes place in the field, where wineries pick grapes in batches, all by hand, depending on the ripeness of the plots. Once the grapes are delivered to the winery, workers run a second screening process on both sides of the conveyor belt.

The optical grain selection used in the final screening is like a "super camera", which takes 360° photos of each grape and automatically removes any flaw. In recent years, the elimination rate of grapes at Longyu Chateau is as high as 52%, ensuring that the grapes entering the fermenter of the winery are "100 points of grapes".

"3000 tastings"

The team of Longyu Chateau winemakers strictly controls the indicators and strives for excellence in the entire winemaking process. Real-time monitoring of each fermentation tank, each oak barrel wine brewing development status.

In order to be able to detect small differences in the wine and adjust it in time, winemakers are mostly scheduled to taste at 8 a.m., when the palate is most sensitive.

3000 is the number of tastings per winemaker, from fermentation to aging to bottling, in order to monitor the quality of the wine!

"720 days of Aging"

Longyu uses different brewing techniques for different batches of grapes harvested from different plots and ferments them in more than 100 fermenters. At the same time, in order to stimulate more aroma of grapes, Longyu also selected excellent yeast strains at home and abroad, and divided into three stages of warm zone step fermentation.

After fermentation, the original wine of different styles must be entered into more than 30 high-end oak barrels of different producing areas, different textures and different roasting degrees, and aged for 24 months.

At different times of the year, Longyu also invites more than 20 senior wine masters from all over the world to blend the bones, muscles, aroma, balance and integrity of the wine according to their own preferences.

At different times of the year, Longyu also invites more than 20 senior wine masters from all over the world to blend the bones, muscles, aroma, balance and integrity of the wine according to their own preferences.

The hundreds of good wine samples need to go through multiple rounds of blind tasting selection, the highest score can be crowned with the word "Longyu", and the classification after filling does not carry out 6-12 months of bottle storage before the finished product is listed to face the world.

 


About achievement

"Top 50 countries"

At present, Longyu has won 140 awards in various authoritative international competitions and sold well in 50 countries including France, Germany, Britain and Singapore. In addition, it has entered top terminals such as Germany's three-Michelin Star Vendome, London's three-Michelin Star restaurant Sexy fish restaurant, Hedonism Wines, known as the world's best wine shopping mall, Dubai's Seven-star Burj Al Arab Hotel, bringing "Chinese taste" to high-end consumers around the world.

Longyu has entered Vendome Restaurant in Germany with three Michelin stars

Longyu is a top resort in Switzerland

 

"0.5% Prize rate"

What are the odds of winning the Mundus Vini World Wine Competition 2019 - the Grand Gold Medal?

0.5%! 7,200 wines from all over the world were reviewed blind by 260 professionals in 50 countries, and only 37 Grand gold awards were awarded, a rate of only 5 out of 1,000! The smaller the probability of winning, the stronger the strength.

Longyu Chateau Cabernet Sauvignon Dry Red 2015 not only won the only big gold medal in China, but also was named "Best of Show China" by Mundus Vini!

5600 mu, 400 kg, gold 20 cm, 52% elimination rate, 3000 tastings, 720 days of aging, best-selling 50 countries, 0.5% award rate... These figures hidden behind the winery are the concentration of the winery's struggle history, the testimony of the winery's winemaking strength and achievements, and they will accumulate more and more, making Longyu become the Oriental glory of the world famous winery!


Winery product

The meaning of Longyu Chateau is meaningful and extraordinary: the dragon is the cultural symbol and emotional bond of the Chinese nation, the cohesion and accumulation of Chinese culture, and the spiritual symbol of inheritance and rise. Oracle, which means "inform the world", means that China has been able to produce a good wine that is equal to the world.

"Longyu" wants to convey that the wineries is based on the characteristics of Chinese terroir, integrated into the traditional European brewing culture, Longyu deeply cultivates China, a wine region with great potential, and goes to the world with a forward-looking pattern, and has been widely recognized.

Longyu· Long12 Cabernet Sauvignon Dry Red wine, known as the "King of Chinese wine" : rich and complex aroma, with dark berries, chocolate and various spices. The entrance is ripe and round, the tannin structure is firm, but soft and delicate. It has won the Gold medal of the "Belt and Road" International Wine Competition in 2018, the Gold Medal of the Mundus Vini World Wine Competition in 2019, and the Grand Gold Medal of the Mundus Vini World Wine Competition in 2019, and was named "Best of Show China".

Longyu· Cabernet Sauvignon · Red wine White wine, the world's first dry white wine made of red grape variety Cabernet Sauvignon, is a very characteristic dry white wine, in the dry white appearance, but also reflects some red wine aroma and wine body. It is fruity with notes of gardenia, peach, Sydney and hints of red berries. The wine body is rounded and full. He won the Gold Medal at the 22nd Berlin Wine Competition, the Gold Medal at the Mundus Vini World Wine Competition 2019, the Gold Medal at the 2019Decanter World Wine Competition and the Gold Medal at the Brussels International Wine Competition 2019.

 

Appearing in international high-end places

Build the international reputation of Chinese wine

Just like Bordeaux and Napa Valley, every world-renowned wine region always gives birth to one or more representative star products, and Ningxia Longyu Chateau is a leader in the eastern foot of China's Ningxia Helan Mountain.

Longyu Chateau has been exported to mainstream wine consuming countries in Europe and America. In the Netherlands' DELTA WINES, Poland's CERVILLE, Russia's TS GROUP, Switzerland's BATAILLARD, Britain's BERRY BROS & RUDD, BIBENDUM WINE and some other internationally famous high-end consumption places with the world's famous wine "competition".

 


Ivy Asian Restaurant, London

In 2019, Longyu Chateau products entered the wine list at the newly opened Ivy Asia restaurant opposite St Paul's Cathedral in London, and are available by the glass.

The glass is usually recommended by restaurants, and on the wine list at London's Ivy Asian restaurant, there are six white wines and seven red wines on the glass.


Three Michelin stars Van Den Restaurant in Germany

In 2019, Longyu Chateau Cabernet Sauvignon Dry Red and Longyu Cabernet Sauvignon Red Wine White are added to the three-star Michelin Star Van Den's wine list near Cologne, Germany.

BBR, the purveyor of alcohol to the British royal family

In March 2013, Berry Bros. & Rudd (BBR), the British royal wine supplier, announced that it would provide a permanent shelf place for Longyu Chateau dry Red, becoming the only Chinese wine on the BBR wine list.

 


The world's top luxury cruise ship

Since 2015, Longyu Chateau products have been on board the two giant luxury cruise ships "Queen Mary 2" and "Queen Victoria" to entertain guests from all over the world.

United States "The world's Most exclusive residential area"

Since the beginning of 2016, Longyu Chateau products have been sold in a number of high-end restaurants and shopping malls across the United States, including Los Angeles Beverly Hills, which has the title of "the most exclusive residential area in the world" and is home to many Hollywood stars.

 


Britain's biggest retailer Tesco

In 2017, Tesco, the UK's largest supermarket chain, began selling Longyu Chateau products, the first Chinese wine to be sold in Tesco supermarkets.

 

MACK & SCHUHLE, Germany

MACK & SCHUHLE is a German retailer specializing in the trade of wine and spirits. On their official website, you can find a link to the online shopping of Changyu Wine and related product profiles.

 


67 PALL MALL, London

67 Pall Mall is a famous high-end wine club, known as "the world's largest wine archive", located next to Buckingham Palace in London.

 


World-class masters and experts of wine reputation

"Longyu Cabernet Sauvignon Dry red wine is a very good Cabernet Sauvignon wine, smell it, found that it has a lot of sweet black berry notes, but also oak notes, such as vanilla, coffee, chocolate. The taste is strong in the mouth, the tannins are very soft, ripe and delicate, with a refreshing acidity that makes it more balanced and elegant."

-- World Master of Wine

Zhao Fengyi MW

"This wine (Cabernet Sauvignon red wine white) is the most amazing to me, I personally studied wine, to make Cabernet Sauvignon into the world's first almost white wine, the most need time and craftsmanship." It's a very well-made wine, with floral and fruity flavours that are very varied and adaptable, it pairs well with many dishes, and the flowers are diffused more and more in the mouth as you drink, making the taste buds feel a pleasant change every moment."

-- World Master of Wine

Zhu Jian MW

"Longyu wines deserve the word 'stunning'! After tasting the world's beautiful food and wine, today we can be very proud to say that there are also Chinese food and wine around us. Have tasted the world, love China!"

-- Famous host

Lang Yongchun

"Changyu from 1892 to today, from Yantai to the world, their tireless pursuit, their persistent progress, so that more and more people fall in love with Chinese wine."

-- CCTV host

Chen Weihong

"Longyu's Long life has the spirit of the Chinese nation."

-- The sixth director of the Palace Museum

Shan Jixiang

"I was amazed by Chinese wine! Chinese wine has represented our people to the world, Chinese red wine, I am proud of it, proud!"

-- Famous actor

Li Naiwen

▲ Mr. Shen Hongfei (left) and Mr. Lang Yongchun (right)

"The several unforgettable drunkenness in my memory are all related to Changyu."

-- General consultant and gourmet of A Bite of China

Shen Hongfei

"I think wine is an art, like music, wine is also poured into the winemaker's pursuit of life, reverence for nature." With a wine like Longyu, I think you can tell it's been made with a lot of care and care in every aspect."

-- Famous violinist

Lv Siqing

"I tasted the crafty Longyu wine, and I would like to say that if you miss investing in Moutai, don't miss investing in Changyu."

-- Chairman and Chief Research Officer of Hurun Report

Hurun

"For me, wine, like music, is one of the best and most indispensable things in life. A person's taste, and his knowledge has a direct relationship, tasted the world, more love China, art is the same, life is the same, drinking wine is the same. After drinking good wines from all over the world, I found that the Chinese wine Longyu is a treasure."

-- World-renowned pianist

Zhao Yinyin

 

▲ Mr. Sun Jian (left) and Mr. Zhao Pu (right)

"Many people think that red wine culture is modern and imported, but in fact, China has a long history of wine making, otherwise how can there be a 'wine luminous cup' poem in the Tang Dynasty." Changyu is a brand that bears witness to the great rejuvenation dream of the Chinese nation."

-- Famous host and cultural scholar

Zhao Pu

"Having tasted the world, I love China more. I would like to add that after tasting the wines of the world, I am sure you will love Changyu's wines even more!"

-- Godfather of Asian sommeliers

Lin Zhifan

"Changyu in the past 100 years, the original heart has not changed, has been focused on the main business of wine. Few companies have been in an industry for more than 100 years. Now, we see Changyu has gone from the beginning of the chase to the front runner."

-- Founder and Chairman of Focus Media

Jiang Nanchun

"I think Longyu is very suitable for the Chinese taste, this wine is very heavy, the sweetness, acidity, alcohol and body of the wine, they are integrated, there is no oppression between the food and wine, only balance, this is the best food and wine pairing."

-- Master of Chinese cuisine

LAN Kwai Kwan

"With alluring fruity notes, natural acidity, proper oxidation, good balance, clean mouth and strong expression, I really like this wine more than most Chinese wines."

-- One of the world's top three wine critics

Jessie Robinson

In 2017, Longyu Chateau Cabernet Sauvignon 2013 was included in Jessie Robinson's "Favorite Wines" list during the ProWein International Wine Show in Dusseldorf, Germany.

"It's very vibrant, very aromatic, and I like the balance of syrah (grape variety) in it."

-- Honorary President of the French Wine Academy

Robert Tinlot

"An impressive wine with wonderful intensity, rich blackberry and cherry fruit, firm tannins, and a velvety palate."

-- Asia's first Master of Wine

Li Zhiyan

"Belongs to the boutique, very connotation. From a personal point of view, close to the standard Bordeaux, the fruit is very pure. I love this wine."

-- 26th Master of Wine in the world

Count John Salve

"Aromas of cedar, blackcurrant and cranberry, intense ripe fruit, silky tannins, lushness - this is one of the high-end wines led by Ross Moser at Longyu Chateau, and the best Chinese wine I have tasted."

-- World Master of Wine

Ruth Mulley Brown

"Complex and delicious, with notes of wild plums, cranberries and dried herbs. The palate is lively and balanced, with excellent tannin structure, calm and complete, and a pleasant and fresh finish. Very personal."

-- World Master sommelier

Funk Kammer

 

"Gabriel gave Ningxia Longyu Chateau2013 dry red 18 points. Taking 2015, the "golden year" of Bordeaux since the beginning of this century, as an example, he gave six 1855 Bordeaux classification system, including Baron Bischamps, Estour, Luchen family (there are 14), the score is also 18 points, that is to say, Longyu Chateau is equal to half of the Bordeaux "golden year" of the second-class wineries.

-- The most influential wine critic in German-speaking Europe

Rene Gabriel

Bora Milutinovic, former head coach of the Chinese men's football team, praised the Dragon Oracle and signed the Longyu wine.

 

International mainstream media reports

In the eighth edition of the World Wine Map

In 2019, the eighth edition of the World Wine Map, the world's largest wine monograph co-authored by world-renowned wine critics Hugh Johnson and Jess Robinson, was published.

Among them, the "China article" featured a night view of the Longyu Chateau in Ningxia, which stands tall and beautiful under the brilliant light, like a dream palace, and the caption said: "Longyu Chateau is a typical example of the grand architecture of ambitious Chinese wine estates."

The Financial Times

In 2013, the Financial Times published an article on "the best wines in China", and the first place was Ningxia Longyu Chateau2008 dry red.

Time Magazine

In 2012, Time magazine published an article titled "The Wine World is Expanding - Do you want a Glass of Changyu Red Wine?" In particular, the article mentions the dry red wine from Longyu Chateau in Ningxia, saying that "it is easy to mistake this wine for a product from Bordeaux".

Oenophile

At The beginning of 2016, The Tasting Panel, an American wine magazine, wrote: "Now that Changyu is ready for its Longyu Chateau product to enter the U.S. market, wine experts are excited and curious about wines from China."

 


Forbes

In 2023, Forbes Argentina published an article reporting Longyu's entry into the Argentine market. The article mentioned that "Changyu, a Chinese enterprise with 14 wineries around the world and the largest layout of the global wine industry, has cooperated with Argentina's Spadone Group to bring top wines to Argentina."

The Spadone Group is one of the largest family-owned groups in Argentina, with a wide range of businesses, including wine production and sales, entertainment, logistics, media, real estate and consumer products. It is worth mentioning that Mr.Carlos Spadone, CEO of the Spadone Group, served as the chief adviser to former Argentine President Peron.