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Lormin——Made from 100% pure grapes, Multiple benefits, multiple luck

2024-02-07

Lormin is an entry-level wine brand under Chang Yu.

Just as the three words "Lormin" contain the meaning of Eastern beauty, Lormin - it allows people to freely enjoy the beauty brought by wine and also conveys a beautiful way of life to Chinese consumers.

Lormin products

A drinkable aroma of flowers and fruits

The Lormin Floral Series wines include three varieties: the Lormin Floral Series Cabernet Sauvignon Dry Red Wine (V9 cylinder), the Lormin Floral Series Blended Dry Red Wine (V7), and the Lormin Floral Series White Wine (V7). The rich floral and fruity aroma can satisfy people's taste buds with sensory enjoyment in smell.

National products dominate the market, and domestic flavors become trendy

Lormin China-Chic series wines include two types: Lormin China-Chic series Cabernet Sauvignon dry red wine (fruity) and Lormin China-Chic series Cabernet Sauvignon dry red wine (aged). In the taste, China-Chic Lormin is fruity, sweet and fragrant; Aged, silky and smooth; Every bite goes smoothly.

In terms of design, China-Chic Lormin wine adheres to the traditional Chinese Dongdang aesthetics, leads the new fashion of China-Chic with retro fashion design and highly recognizable cultural symbols. From brewing to packaging design, its creators have always integrated Chinese culture into every bottle of wine, creating a unique oriental style of good wine for the Chinese people.

Lormin wine emphasizes randomness and is not limited to drinking occasions. It is suitable for home leisure and self drinking, whether it is drinking alone or drinking with others, or gathering with the family to live a quality life, which is actually very simple. At the same time, it is also suitable for gatherings and drinking in various occasions, whether it is a joyful moment for three to five friends or a gathering of family and friends from five to ten years old, with fine wine and delicious food to fully enjoy.

 

Production process

At the world's largest single wine production plant - Changyu International Wine City, Lormin is intelligent, automated, efficient, and precise throughout storage, blending, mixing, freezing, filling, and warehousing.

The production center has introduced the world's most advanced wine freezing automatic control system, which can control 140 wine storage tanks, 2 refrigerators, and 4 cross flow filters through one Pad. The operation status of various equipment on the screen is clear at a glance, like the "central nervous system" of the entire factory; The filling center has 10 production lines, and the fastest one can fill up to 25000 bottles per hour, which is equivalent to filling 7 bottles of wine in the blink of an eye.

Every bottle of Lormin produced here has a unique "ID card", and consumers can scan the code to easily trace the entire process of any bottle of wine from the vineyard to the dining table.

 


Product Guarantee

The "one code traceability" of Lormin wine is thanks to the wine blockchain traceability platform jointly developed by Changyu and Tencent. The development of the Changyu blockchain project has achieved the integration of the "one thing, one code" enterprise traceability system with the blockchain platform. By utilizing the consensus and immutability of multiple parties in the blockchain, authoritative endorsement of the traceability information of "one thing, one code" is carried out, and blockchain certificates are generated based on all on chain information, so that each bottle of product has a unique blockchain certificate, which serves as the "digital ID card" for the entire production and circulation process of the product.

The online information of Lormin wine, including grape variety, sugar content, vineyard, production area, harvest time, sunshine hours, rainfall, accumulated temperature, soil type, key fermentation processes, product grade, product code, product name, production batch, production date, and other traceability information.

Consumers can scan the QR code of the bottle to enter the "Changyu Quality Life+" membership mini program, and check the relevant online information in the traceability section of the mini program.